Master’s in Strategic Communication

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Communicate With Powerful Precision

The right messaging requires the right strategy. Effective communicators understand that at the Hubbard School of Journalism and Mass Communication at the University of Minnesota, those practicing in fields such as marketing, media, advertising, and public relations can take their communications expertise to the next level through the Master’s in Strategic Communication program, which amplifies the impact of advanced concepts in communication through strategic planning, thinking, and problem-solving.

Master’s in Strategic Communication

The Master’s in Strategic Communication program is designed to help professionals in communication fields enhance their current approach to areas such as brand management, issue management communication, brand advocacy, organizational communications, and digital strategy. Curriculum covers advanced strategic communication theory, as well as leadership skills, and a directed study project focused on developing an integrated strategic communication campaign to connect learning with real-world application.

Icon for 30 Credit Hours Tuition: $1,665 / Credit $49,950 Total 

30 Credit Hours

Tuition:

$1,665 / Credit

$49,950 Total 

Icon for Faculty rooted in the Twin Cities agency and corporate community bring real-world client scenarios to each course

Faculty rooted in the Twin Cities agency and corporate community bring real-world client scenarios to each course

Icon for 100% online courses with the option to take one class on campus per semester, if desired

100% online courses with the option to take one class on campus per semester, if desired

Icon for Opportunity to make direct learning connections and transfers to the workplace

Opportunity to make direct learning connections and transfers to the workplace

The Master’s in Strategic Communication program combines academic excellence with practical relevance, creating a premier pathway for both emerging and established professionals to redefine their influence in strategic communication. Here are some key highlights:

  • Designed for full-time professionals with a hybrid format (on-campus and virtual)
  • Small cohort size ensures a personalized learning experience
  • Strong focus on building professional networks
  • Comprehensive curriculum covering leadership, business fundamentals, digital media, crisis management, and brand building

Our graduates emerge as strategic thinkers, skilled in navigating the complexities of today’s communication landscape and ready to shape the future across industries.

Three Key Career Benefits of a Master’s in Strategic Communication from the Hubbard School at the University of Minnesota

Pursue senior leadership roles through diversified expertise in reputation management, stakeholder engagement, crisis communication, team leadership, executive decision-making, and oversight of high-stakes initiatives.

Master emerging technologies and AI-driven tools, including predictive analytics, content automation, and sentiment analysis to enhance personalization, optimize content delivery, and drive engagement.

Achieve broadened career opportunities, competitive salaries, and return on investment (ROI) including high-paying corporate communications, public relations, media strategy, and marketing roles, such as communications officers (CCOs), who can earn more than $200,000 annually, reflecting the high ROI potential of a master’s degree.

Harness Communication Strategy in Your Career

Strengthen the conduit between messaging and audiences through a more strategic approach — pursue a skill-building Master’s in Strategic Communication.

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